Turbo-Charge Your Sales Stories;

Monday, February 11th, 2008

Selling with Stories  proved to be my most popular blog post yet. Not surprising really - it’s a brilliant sales technique - one I almost felt guilty giving away.
Shortly after I posted it I was alerted by a post on Carol Bentley’s B2B Copywriting blog to an even better template for these story-come-testimonials. She highlighted a [...]

Selling With Stories - A Powerful Tool for Building Trust and Credibility

Monday, February 4th, 2008

The Power of Storytelling
The art of storytelling is dying.
We live in an age of soundbites, special effects, snappy comebacks and the 30-second attention span. It seems that no one is interested in taking the time to listen to, or tell a good story.
Yet think back to the last time you were truly moved by [...]