Beating your #1 Competitor - the Status Quo
Friday, February 22nd, 2008No, not the band, of course.
If you’ve read any of Stephan Schiffman’s Sales Training books you’ll know he believes the number one competitor of any sales person to be “The Status Quo”. In other words, rather than going with you or a competitor, the customer decides to do nothing. Either not buy, or stick with [...]
