Avoiding the “Treacle Effect” when Selling to Big Companies

Monday, September 22nd, 2008

Selling to large companies can often feel like you’re “wading through treacle”. Progress is slow at best, and it often feels like you’ve taken one step forwards only to take two steps back.
Often the challenge is not the company itself, or even their slow decision-making processes - it’s the salesperson’s lack of knowledge of how [...]