Making it easy for customers to say “yes”. How to make cross-selling work.
Friday, December 21st, 2007“Would you like fries with that?”
Some say those are the six most profitable words in business. And cross-selling can indeed ramp up the profitability of your sales.
Yet at the same time, clumsy cross-selling attempts can turn-off customers in no-time and leave a sour taste that damages customer retention.
So when does cross-selling work - and what [...]
