Archive for November, 2008

Guest Post: Has social media finally arrived in BtoB marketing?

Saturday, November 29th, 2008

Today’s post is from Peter Motley - MD of Marketing Crew - looking at current trends in social marketing for BtoB.
Will 2008 be remembered as the real start of business to business (BtoB) social marketing in a way that is much more than just debating whether to start a blog? Can we finally see a [...]

New Report and Free Trial on RainToday

Saturday, November 22nd, 2008

One of my favourite and most frequently visited sites is RainToday. It’s a fantastic source of articles, white-papers and research reports, webinars and premium content - all focused on marketing & selling professional services. It features some of the best writers and experts on professional service business development - from Bruce Marcus, Ford Harding and [...]

Getting Past First Base

Saturday, November 8th, 2008

How do you turn an initial contact with a prospect into a fully-fledged business relationship? It’s the essence of sales - but it’s an area where many people really struggle.
Robert Middleton has an excellent analogy for this process which he calls “Marketing Ball”.
By the way, if you’re an independent professional (a consultant, coach, therapist, [...]

Warming Up Cold Contacts

Tuesday, November 4th, 2008

I’ve been “tagged” by Ford Harding to take part in an interesting concept: a “blog meme” – a series of posts by different bloggers on the same topic. You can see Ford’s post here and the original idea from “Bizzie Guye” here.
So here goes……
Warming Up Cold Contacts
In “Managing the Professional Services Firm”, leading professional services [...]